By Daniel Roman · Dec 30, 2023

Welcome back! Total reading time 2 minutes

🎁 Hidden Gems of the Week

✉️ The State of Newsletters In 2023. (link)

👉️ If You Have a Newsletter, Do This Every 4 Months. (link)

🐝 Beehiiv makes some nice improvements for paid newsletters. (link)

🎅 Good Morning Newsies,

We are back!

This week I caught an episode of How I Write with David Perell interviewing Byrne Hobart of The Diff.

Watching Byrne explain his process of writing a newsletter and making it high-value was so insightful it got my gears running with what I want this newsletter to be.

I want to share some lessons I got from the interview that you can use to make your newsletter high-value even if you only have 100 subscribers.

1/ Embrace being weird: This probably sounds a bit weird, but it makes so much sense. Being weird with your newsletter can help make you stand out from other newsletters out there.

I can think of one newsletter right now. Smart Nonsense, it’s a weird newsletter in a good way because it’s so unique and that is what makes it so good.

Don’t be afraid to have fun with your newsletter, it’s what will help you stand out.

2/ Content-Length: You probably read somewhere shorter is better in 2023, when it comes to creating content.

Bryne is saying that longer pieces of content work best. This makes sense, sometimes writing a longer piece will make it easier to explain something to the reader. But also knowing how long a post should be is important, you don’t want to lose the reader.

3/ Read extensively: Something I caught on very early in the interview is that he likes to learn and gain new knowledge by reading a lot.

Reading a lot, not only will this help when you are writing your newsletter. You will be able to gain a new viewpoint on what you are writing about for your reader.

Don’t be afraid to go into a rabbit hole, the next time you find something interesting because it could give you a new perspective on a topic.

Watch the interview below.

📈 Newsletter Metrics This Week

_{I want to be transparent and also I think it will be cool to see the weekly growth of a newsletter}

• Open Rate: 56.9%

• Click-Rate: 23.6%

• Subscribers: 273

Almost near the finish line…

🐦 Tweet of the Week