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🗓️ Happy Saturday.

A DM inspired this weeks issue.

FIRST STOP

Bookmarks of the Week

How did Matt Gray build a 1.8 million audience? See his simple system.

If you're a business owner and you don't have a newsletter - you're missing out…

Elden share’s his newsletter writing flow. Gonna need to try tip 1.

Have you noticed my intros are shorter? this is why

*👉️ _{If you want to get featured in this section, share the newsletter and get your newsletter shared.}

SECOND STOP

Deep Dive

I got a DM asking for a newsletter roadmap.

So today I want to share with you the must haves for when your setting up your newsletter.

1. Create a welcome email, it does not need to be complicated. You can write a short email welcoming your new subscriber and what they should expect going forward.

2. Create a survey, you want to collect data on your readers as soon as possible.

3. Don’t turn on double opt-in, instead create an automation to remove any inactive subscriber after 30 or 90 days. You want to make it as easy as possible for your subscriber to join.

4. Create a template, you will save so much time every week when you have a newsletter template to quickly write your weekly issue.

5. Write your first issue.

6. Repeat.

Now there is a lot more of must haves for your newsletter. But at the start you want to make sure you don’t get overwhelm with everything else.

Like the following:

• Landing page

• Heatmaps

• Automations

• Lead magnets

• etc…

The most important thing is you set up your newsletter so you can ship your newsletter.

THIRD STOP

Newsletter Metrics

 _{I want to be transparent and also I think it will be cool to see the weekly growth of a newsletter}

• Open Rate: 63.5%

• Click-Rate: 16%

• Subscribers: 374

FOURTH STOP

The Tweet