By Daniel Roman · Dec 2nd, 2023

Welcome back! Total reading time 2 minutes

🎁 Hidden Gems of the Week

👀 Why email marketing should be on your radar in 2024. (link)

📭️ What to send to your email subscribers. (link)

😬 Your newsletter won’t survive 2024. (link)

7️⃣ Newsletter ideas to start in 2024. (link)

💰️ The Neuron acquires the Big Brain. (link)

🎅 Ho Ho Ho Newsies,

Can’t believe it’s already Dec 1st!

Last week I got an email from a subscriber asking the following question.

What's your process for creating your newsletter? 

It got me thinking, about how I write a weekly newsletter every week. And today I want to share with you.

Let’s start from top to bottom.

Hidden Gems of the Week is my curated section, where I can share what I found interesting in the past week and maybe you will too.

How I find things is very simple. First I use X, for a lot of interesting goodies. I even created a private list of people I follow, and I enjoy reading their tweets to see what they are talking about and sharing.

Once I find things, I usually bookmark the tweets and go back when writing the newsletter to see what got my attention.

I also use emails, and Google Alerts as another trick to find interesting goodies to share in the upcoming email.

I am still trying to find a way to use AI to do a lot of the curating so I don’t need to spend much time searching.

The nameless section you are reading right now does not have a name. But this section is where I just write about what I’m interested in sharing with you.

How I get ideas of what I will write here:

• I saw a tweet: I want to add my spin to it.

• Replies from you: Yes you. When you ask a question, that can be a topic, and maybe others might be interested in reading about it.

• ChatGPT: I ask it questions about this space and sometimes I get ideas from the answers it provides.

After I know what I will write about, I write something on a Tuesday evening and let it just sit there and revisit it usually on Thursday night where I do the final edit and schedule the newsletter on Friday.

That is pretty much my process on sending out my weekly newsletter.

Quick update:

My first mini-course is almost finished.

Here is what Jake had to say about it.

📈 Newsletter Metrics This Week

_{I want to be transparent and also I think it will be cool to see the weekly growth of a newsletter}

• Open Rate: 58.4%

• Click-Rate: 24.9%

• Subscribers: 221

Almost near the finish line…

🐦 Tweet of the Week