How to make your newsletter more accessible

🗓️ Happy Saturday

I can’t believe it’s already February, have you started that newsletter?

This week’s newsletter is all about accessibility, where you will learn how to make your newsletter more accessible for your readers.

Let’s get to it…

PICKS OF THE WEEK

😎 Cool Reads of the Week

🧑‍🏫 How To Build Your Email List. (link)

7️⃣ email newsletter predictions for 2024. (link)

2️⃣ 6️⃣ newsletters making money in 2024. (link)

0️⃣ - 1️⃣ 0️⃣ 0️⃣ 0️⃣ newsletter subscribers in 90 days with X. (link)

👀 Check out these newsletter creator profiles by Inbox Billboards. (link)

👉️ _{If you want to get featured in this section, share the newsletter and get your newsletter shared.}

DEEP DIVE

Newsletters & Accessibility

I think a lot of us forget to make our newsletter accessible to readers, here are just a few ways you can make it accessible to others.

• Readable Fonts and Formatting

• Alt Text for Images

• High Color Contrast

• Responsive Design

• Skip Navigation Links

Let’s dive deeper into each one.

1/ Readable Fonts and Formatting: Newsletters are written in a text format so finding the right font is crucial to make it comfortable for your readers.

I like to go with the default font from the ESP with a size of 12pt -15pt.

But we also can’t forget having a simple and clean layout, this will make it easy for the reader to digest the information.

For example, you can see the Picks of the Week section, you can see I lay it out from shortest and longest. This makes it easy for you to guide your readers on how you want them to consume the content.

Learned about formatting from one of my favorite courses last year Ship30for30.

2/ Alt Text for Images: I Sometimes forget to do this but adding descriptive alternative text on the images will help readers using screen readers to consume the content.

3/ High Color Contrast: Just like formatting your newsletter, you want to choose colors that make it easy to look at and not hard to read the content or take away from the content.

4/ Responsive Design: Most people don’t read newsletters on the same device, so making it responsive for multiple devices will go a long way for readers to be able to enjoy your newsletter.

5/ Skip Navigation Links: For long newsletters, or newsletters that have lots of sections having a navigation section will save the reader lots of time to get to the area of the newsletter they enjoy most about it.

These are only a few touch points I shared about making your newsletter more accessible to readers.

I made a checklist of ways you can make your newsletter content more accessible.

FYI

I launched Newsie+ which will unlock new sections in the newsletter here, that will only be able to be seen by Newsie+ subscribers.

What to expect:

• Tools and Resources I am trying out

• Automation setups I am using

• Future Updates

STATS

Newsletter Metrics

 _{I want to be transparent and also I think it will be cool to see the weekly growth of a newsletter}

• Open Rate: 58.3%

• Click-Rate: 16.7%

• Subscribers: 278

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