Total reading time: 2 minutes

Morning Newsies,

A welcome email sets the tone for your newsletter and your subscribers on the style of your newsletter.

Just like a Tinder date, a first impression is everything which is why getting your welcome email open is important.

Matt McGarry does an excellent job sharing 3 ways to increase your open rates for your own newsletter. I implement one suggestion he gives by removing the double opt-in feature. Now I will need to create an automation to remove emails that don’t engage with my newsletter. This should be fun.

‍Now onto interesting links to spark your creativity…

🧠 Because you like to learn

Proven growth playbook for newsletters: Matt breaks down the best way to grow your newsletter when you start one.

Newsletters are the most powerful form of communication: There are so many benefits to starting a newsletter. Here are 3.

Why I killed my weekly newsletter: Interesting reason why he stopped doing a weekly newsletter. And started a daily one instead. Which I recommend you do, I have a secret daily one.

8 lessons I learned on newsletter growth: Such an amazing Twitter I mean X thread of 8 lessons he learned about growing his newsletter to 5,000 subscribers.

Almost done just one more section to go…

🐦 Tweet of the Week

🎉 You did it!