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How to grow a newsletter like really really fast
🗓️ Happy Saturday
Before we start this week’s issue did you know you can book a free 15-minute call to talk about your newsletter? You can pick my brain on what I learned, just don’t pick it too hard. :)
Anyways back to the newsletter.
This week’s issue is all about How to grow a newsletter like really really fast.
Ready?
Let’s go.
PICKS OF THE WEEK
😎 Cool Reads of the Week
How this creator (me) is using LinkedIn newsletter to grow his newsletter. (link)
How did Evan Kelly make $18,000 in 24 hours with his newsletter? (link)
Why you should create digital assets rather than start a business. (link)
The rise of the $100,000 newsletter operator. (link)
Slow build, Slow kill. (link)
👉️ If you want to get featured in this section, share the newsletter and get your newsletter shared.
FROM OUR AMIGOS
Fun fact I actually took this course earlier this year! And now they are sponsoring the newsie.
“I want to build an email course”
Top creators like Jay Clouse are leveraging the unique benefits of email-based courses to create demand, develop relationships, and convert customers.
Learn from an expert (whose first email course business was acquired) on how to do email courses the right way.
Sign up for Master the Email-Based Course today and see why Dickie Bush said he got “Takeaways within 5 minutes of digging in. Huge value.”
DEEP DIVE
How to grow a newsletter really really fast…like the Roadrunner fast
Gif by looneytunes on Giphy
Everyone wants to grow their newsletter really, like really fast. They have their reason, they want to make millions or they want to sell their newsletter.
Today I wanted to share 5 ways you can do this, but it will be a lot of work and a bit of money.
Ads: This is the most obvious way to grow a newsletter fast is by creating FB ads or X ads. This is how popular newsletters grew so fast like the Milkroad.
But don’t just make an ad for your newsletter, a suggestion is you can make an ad for your lead magnet or course and have people enter their email once they click your ad to get the lead magnet or course you created.
Here is a free tool I like to see what other newsletters are doing when it comes to their ads.Giveaways: This can work if you do it maybe every 6 months, something like Morning Brew did before (not sure if they still do it)
They would give out like AirPods or Macbooks and the more people you shared it with the more chances you had to win those prizes. Maybe if you don’t have the cash for Apple products, you can give away a product you build or 1 hour of your time.Referrals: Building a referral system like the one below has helped with the growth of this newsletter. The one thing you should do when building yours is to make it easy for a quick win.
What I mean, is if someone refers just one person they get access to something you created. This is so they would want to refer someone to your newsletter.Boost: Again with this option you will need to spend some cash, but it’s worth it if you can.
You can pay others to recommend your newsletter when someone subscribes to that person’s newsletter a pop-up will show up to recommend your newsletter to subscribe to your newsletter.
Not sure if you noticed when you sub to my newsletter a pop recommending other newsletters.Optimize your socials: You just never know when your big break might come, but when it does you want to have your socials set up to handle where you want people to go.
If that’s your newsletter you want to make sure your newsletter link is everywhere.Bonus, Stop people on the streets: This one is out there, but I remember reading about Morning Brew early day and they used to enter classrooms and get people to stop and write down their email addresses.
Ok, you might not want to stop people, but maybe go to events in your area that have something to do with what you write about in your newsletter and connect with those in the same industry.
STATS
Newsletter Metrics
I want to be transparent and also I think it will be cool to see the weekly growth of a newsletter
Open Rate: 61.1%
Click-Rate: 15.6%
Subscribers: 366
TWEET TWEET
idk who needs to hear this but make sure your newsletter header logo/image (at the top of your emails) is a clickable link that goes to your newsletter landing page
— Jennifer | newsletter + creator monetization (@jenniferchou25)
8:00 AM • Apr 12, 2024
Need to go check if my header image is clickable….yup all good
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