What did you have for Breakfast?

The Weekly Round-Up
By Daniel Roman · Nov 11, 2023

Welcome back! Total reading time 2 minutes

💎 Hidden Gems of the Week

5 Helpful Lessons I Learned While Growing My Newsletter (link)

🚀 How you can launch a local newsletter and make 💰️ in 12 months (link)

📈 16 ways to grow a 10k+ subscriber newsletter (without spending 💰️) (link)

💌 How to get the most out of "recommendations" to grow your newsletter. (link)

💌 7 Reasons Why Bloggers Need an Automated Email Nurture Sequence. (link)

☀️ Good Morning Newsies,

What did you have for breakfast?

Would you click on that subject line?

The answer is yes since you are reading this right now.

That one question is the subject line in my welcome email and has increased my engagement.

I am getting responses from many new readers, who respond with their breakfast and an answer to my 2nd question in the welcome email.

For the past few months, I have been trying to improve my welcome email to get engagement from it since it’s probably the most important email and the most open one as well.

But I think I found the right welcome email for me, after months of testing.

Why do I think it’s working?

First, the subject line, is random and curious, right? How would you feel when you see a subject line like that when you subscribe to a newsletter?

You will want to open it and see what’s inside.

Second, it’s simple. I am only asking 2 questions:

  1. What did you have for breakfast?

  2. What is your current struggle with your newsletter?

That’s it!

I am not asking for the subscriber to move my email to the inbox or anything too complicated. (I have done this too.)

I am asking 2 simple questions that I am curious about.

The point of this week’s email is if something is not working try something else, in email marketing terms this is called A/B testing.

See below

📈 Newsletter Metrics This Week

I want to be transparent and also I think it will be cool to see the weekly growth of a newsletter

  • Open Rate: 56.7%

  • Click-Rate: 18.6%

  • Subscribers: 181

Almost near the finish line…

🐦 Tweet of the Week

🎉 You did it!

See you next week!

Daniel

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