Total read time: 2 minutes

Good Morning Newsie,

Has this happened to you?

You finished writing your newsletter and you see your open rates low or click rates metrics are also low after you sent it to your subscribers.

The culprit? Probably your emails are going directly to the spam folder.

That is why this week I want to share 5 ways to avoid the spam folder and landing in the inbox. Sound good?

1) Don’t buy an email list: Imagine you get an email from someone who, randomly sent you an email to offer you something. How would you feel? Not too happy you are getting random emails that you never opted into. And since lots of people will probably flag your email as spam as well, this will be telling Gmail that future emails from you should go to the spam folder.

2) Avoid using exclamation marks in your subject lines: This is a simple tip: I see many emails do and end up in the spam folder. Email providers like Gmail have been trained to not land emails with exclamation marks into the spam folder.

3) Tell your subscriber to add you: You probably noticed in my welcome email I did this and told you to move my welcome email to the inbox (if it landed in the spam folder) This will make sure to tell email providers that you want to get emails from me and you don’t want to miss any emails.

4) Don’t use spammy words in your subject line: Avoid using any spammy words when you are writing your subject line. A lot of spammers are trying to spam the systems but Gmail is getting better at filtering out these emails and sending them to the spam folder instead. Here is a list of 188 words to avoid.

5) Sends good engaging emails: This means sending good content to your subscribers that make them want to open your email. Doing this, and getting good open rates or click rates tells Gmail that yes you are a high-quality email that they want to see in their inbox.

By following these simple actionable tips, you are on your way to landing in the inbox and not the spam folder.

🧠 Steal Knowledge from the Internet

Newsletters are the hottest side hustle of 2023: Fast Company is also noticing that a lot of newsletters are being created and that everyone is making one. One of the biggest advantages of having a newsletter is being able to skip the noise and land directly into the inbox.

How to grow an email newsletter from zero: Great video, on how you can grow your email newsletter.

Elon Musk will allow creators to export emails from their subscribers on Twitter: Big news from Elon, being able to export your follower’s email from Twitter (if they are opt-in) and bring that list with you.

The Peak Newsletter sells for $5 million: The Canadian version of Morning Brew has sold today for $5 million, another newsletter.

✉️ Email of the Week

Not all emails are long and fancy, sometimes short and sweet is the way to go. And Neil Patel understands that. His emails are always short, easy, and quick to read.

🐦 Tweet of the Week

That’s all for now

See you next week,

Your Amigo - Daniel

P.S.: 3 ways I can help

1. Youtube Channel - Video Content on email marketing

2. DM Twitter - If you have any questions or just want to say hi

3. Reply to this email with your questions